Not buying it – A Guide to a New Era of Advertising

229.00 kr

”I believe we are done with the diagnosis; defining and stating the problem of the advertising industry, we know it more than well and we are not buying it. It s time for tangible tools and strategies so that we can solve the problem and not just talk about it. And that is precisely the raison d être of this book to offer specific aid on anything from negotiating for equal pay and tackling power play and inequality in your everyday life to recruiting and promoting diverse talent. My absolute belief is that it is possible and necessary to create a more equal, diverse and relevant advertising industry, beneficial to all.  It s high time. Let s make it happen.” 
Christina Knight

Missa inte Christina Knights första bok om reklambranschen Mad Women – a Herstory of Advertising. Du hittar den här!

Art. nr. 9789188613158 Kategorier: , , ,

Beskrivning

Författare: Christina Knight
Språk: Engelska
Utgivningsår: 2018
Storlek: 210 x 150 x 20
Sidantal: 197 sidor
Flexband
Miljömärkt: FSC, Svanen

 

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