Mad Women: A Herstory of Advertising

198.00 kr

After 27 years in the advertising business, it suddenly hit me that virtually all books I read about the business are written by and about men, the Mad Men. I felt there was something missing, I missed the female role models. I wanted to offer advice and inspiration, especially to the younger generation of women working in advertising, the women who often ask the same questions when I give lectures: What is it like to be a woman in this business? Where are our role models? Where is our history? So I started writing and travelling to meet some of the world’s most successful and inspiring women working in advertising. These are their stories, the stories by and about the Mad Women.

This book is published in collaboration with Komm! (The Swedish Association of Communication Agencies) as a part of their work to encourage equality in the advertising business

Provläs här! 

 

Watch Christina Knights TED Talk.

”Through her 28-year career in advertising, Christina Knight has often had to fight to have her creativity appreciated and produce advertising that is relevant to women. In this personal talk, Christian wonders where all the ”Mad Women” are and explains the need for better gender balance within the industry in order to create higher-quality advertising.”

 

Don’t miss Christina Knight’s second book about the advertising buisness, Not Buying it – a Guide to a New Era of Advertising. Link to Not buying it!

Art. nr. 9789185845880 Kategori:

Beskrivning

Written by: Christina Knight
Language: English
Year of publication: 2013
Size: 210 x 150 x 20 mm
Number of pages: 183

Finally, a book about female role models in the advertising business.

Mad Women – A Herstory of Advertising is the first of its kind in Sweden: a book that highlights the inequality of the advertising business (which consists of only 20 % women) through the thoughts and stories of the women in the business. A business with an enormous influence on society and everyone in it!

The writer Christina Knight, one of Sweden’s most prominent Creative Directors, introduces the reader to a number of influential women from all over the world: Mary Wells Lawrence, the first female CEO to have her company listed on the stock exchange in New York and Shelly Lazarus who for several years has featured on Forbes’ list of the World’s 100 Most Powerful Women, as well as exciting new Swedish talents such as Anna Qvennerstedt and Nina Åkestam.

Featuring (among others):
Christina Knight, Sweden
Shelly Lazarus, USA
Stefanie Wurst, Germany
Kat Gordon, USA
Nunu Ntsingila, South Africa
Susan Hoffman, USA
Nina Åkestam, Sweden
Cilla Snowball, UK
Rahkshin Patel, India
Mary Wells Lawrence, USA
Anna Qvennerstedt, Sweden
Margaret Key, South Korea
Catrin Vagnemark, Sweden
Jean Grow, USA

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